Copy writing is slightly different from writing for magazines and newspapers. As a journalist, I see it as an opportunity to explore different ways of communicating ideas and messages, taking into account not only a human audience reading the text, but also artificial intelligence and the Search Engine algorithms.
Here, I am presenting a report made during the High Certificate in Digital Marketing in Dublin Business School, about the digital strategies and tools implemented to promote a text posted on a Digital Marketing Agency's website, and help the post gain relevance on Google Search Engine.